Although e-HRM offers enormous potential, in practice
organisation often implement only a small proportion of the functionality
available. In many cases, organisations have bought the
functionality but failed to switch it on or use it its full extent – this is
like having a powerful car parked in the garage that is used for only
short, low speed journeys. Yet, if the technology to implement e-HRM is
available and provides significant benefits, it raises the obvious
question, “Why isn’t doesn’t every organisation deploy the maximum amount of HR
technology”? Several crucial factors influence the adoption of eHRM:
❐ Competitive Strategy: HR technology strategy should
be directly related to the HR and competitive business strategy of the
organisation. Where the overall strategy is solely based on lowering the
cost of production, a simple e-HRM replication strategy is more
likely. However, if the competitive strategy is based on innovation or
differentiation, the organisation is more likely to focus on good people management,
leading to an enhancement or (ideally) transformational approach to technology will
find it harder to justify an investment in sophisticated people management
technologies, whereas knowledge-based organisations such as those in the
technology, pharmaceutical and professional services sectors are likely to view
people as unique differentiators where ‘talent management’ is critical.
❐ Size of the Business: Larger organisations may be more
willing to invest in complex e-HRM systems because they have access to
larger budgets and other resources, as well as having a larger
employee population to manage, reducing the per-employee cost. Larger
organisations are also more likely to deploy a large ERP system, of which
the HR module forms part of the infrastructure.
❐ Management Perceptions of the HR Role: If managers
want HR to take a more strategic approach to HR, they will tend to be more
supportive of e-HRM and favour a transformational approach; however,
where employees and managers see HR as passive and transactional, they
will tend to have a more negative attitude towards e-HRM. In
some cases, line managers may see employee and manager self-service
as a potential barrier to their relationship with HR
❐ HR Perception of Technology: If HR teams perceive
technology to be too technical, it will be difficult to make the
transition. In some cases, e-HRM leaves HR professionals cold or at
best, disinterested, especially where its use is perceived as a
transactional, administrative activity that does not enhance HR’s
strategic reputation. For many HR professionals, e-HRM remains merely
an administrative tool and its role in the development of strategic
HR practice is often discounted; there is an underlying sense that somehow
‘people’ people do not need to understand or use technology. This may partly
explain why the majority of HR technology investments remain at the basic
administrative/ operational level; only obvious cost reduction is seen as a
viable outcome of the use of technology, limiting its use to the most basic
processing functions.
❐ Lack of Technical Infrastructure: It’s easy for those who
regularly have access to a computer at work to access e-HRM technology – a
simple web link will take them to a wide range of services – but what
of those that work outside, on factory floors or in remote
environments? The answer so far has been to provide employee kiosks in cafeterias
or other common areas, but there are issues of privacy and lack of
time in the working day that mean this is a limited solution. However, the
next few years are likely to see a reduction in the cost of tablet
and smartphone technologies that will solve this problem and enable
people to access HR services anywhere, anytime.
❐ Inability to Translate
Requirements into a Viable Business Case:
Making any kind of technology investment
requires a strong business case, to quantify the benefits of technology
and the impact on the organisation. If the project has been
very technology-centred or has focused mainly on administrative
processes, there may not be a good understanding of what might be possible
at the next level.
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